Video coming soon. The written guide and action steps below cover the full lesson.
Lesson 56:50Tutorial
Finding Your Story Angle
Turn your everyday life as a mum into a clear, relatable story angle.
Every strong UGC video tells a small story: a problem, a moment of change and a result. Life as a parent is full of these moments, from chaotic school mornings to the bedtime routine that finally worked.
Your story angle is the lens you bring to every brief. It might be the time-poor working mum, the first-time parent figuring things out, or the organised mum with a system for everything.
Your action steps
- 1List five everyday parenting moments that could feature a product
- 2Pick the angle that feels most like you
- 3Write a one-line problem, change and result for one product
- 4Test your angle in a 20-second practice video